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Journalism fundamentally exists to serve the public interest. It provides the insight and information from which people make intelligent choices, take informed decisions and mindfully exercise their rights and responsibilities as citizens of their communities, their countries and the world.
Ultimately, great journalism fosters the kind of dialogue between human beings that can speak truth to power; and from which appropriate actions and innovative solutions are born.
Today in the age of constant mobile connection, journalism’s role of telling the stories that elicit vibrant conversation is more important than ever, because the full positive potential of dynamic interconnection and the sharing of ideas, which online and social media present, can only be realised by elevated public awareness that only great journalism creates.
“Journalism, for me, has always been a calling. There are things that must be exposed to the light and truths that must be uncovered. Stories worth telling; even risking your life for.”
- Leslie Cockburn
The stories worth telling, can and must be told. They are the seeds of informed human discussion – promoting progress and driving change by stimulating ongoing dialogue and civic responsibility around the globe.
“It's great being a journalist, because our office is the world.”
― Rebecca Aguilar
Never before has this world been so closely interconnected. And never has the need for outstanding journalism been greater in fostering progressive public discourse.
As the provider of products and services that facilitate constant mobile connection, Vodacom is indeed very proud to honour the kind of journalism on which ongoing dialogue and the wellbeing of humankind both depend.